About US
Transforming Global Ambitions into Local Success
Founded in 2011, ROSS bridges the gap for global brands aiming to thrive in India—one of the world’s most dynamic and high-potential markets. What started as a bold response to market complexities has evolved into a trusted partner for premium brands across industries, from luxury retail to emerging technologies.
Our Approach: From Strategy to Execution
At ROSS, we simplify the challenges of India’s vast, diverse market. With data-driven insights, strategic foresight, and on-ground expertise, we empower global brands to achieve seamless entry, scalable growth, and sustainable success.
Proven Success in Action
Revitalizing a Global Consumer Brand
A leading European consumer brand struggled with stagnant sales in India for over a decade. ROSS identified the root cause—an overly centralized distribution model—and implemented a region-specific strategy.
- Expanded reach through new regional distributors while maintaining stability with the existing partner.
- Optimized pricing structures and streamlined import processes for consistency.
- Unified marketing strategies to capture untapped opportunities.
The result? A revitalized market presence and renewed momentum across India’s key regions.
Driving Hyperlocal Innovation
We partnered with an agri-tech company transforming India’s milk distribution system through hyperlocal sourcing. ROSS streamlined operations, reduced costs, and improved consumer proximity, enabling the company to secure incubation support from NASSCOM, IIM Lucknow, and IIM Bangalore.
Transforming Operational Efficiency
When a European global brand faced leadership misalignment and operational inefficiencies, ROSS stepped in to reset their India strategy.
- Appointed new leadership aligned with the global vision.
- Initiated strategic recommendations, including exploring local sourcing to enhance cost-efficiency.
This intervention reestablished the brand’s foothold in India and positioned it for long-term growth.
Why Choose ROSS?
1
Bold, Data-Driven Solutions
We deliver measurable results with strategies rooted in deep market insights, actionable recommendations, and precise execution.
2
Proven Track Record
From luxury brands to innovative startups, we have a legacy of driving results across industries: retail, quick commerce, agri-tech, and emerging technologies.
3
Innovation That Sets You Apart
Whether it’s building omnichannel retail networks, localizing global offerings, or implementing hyperlocal strategies, ROSS ensures you lead in India’s dynamic economy.
Our Clients
We Work With
We’ve successfully guided numerous international brands through India’s complexities. From global luxury giants to innovative retail leaders, our clients’ success stories speak to our expertise and commitment.
Our Team
Team Members
Sumit K. Lal
Managing Director
With over 30 years of experience leading top brands like ECCO and TATA, Sumit ensures that every market entry is a strategic success.
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Santu Singh
Creative Director
With more than 25 years in the industry, Santu’s creative direction has powered award-winning campaigns for leading global brands.
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Sanjeevni
Chief Luxury Strategist
A luxury branding expert with a sharp eye for positioning high-end brands, Sanjeevni blends creative vision with strategic insight to ensure your brand shines in India’s luxury market.
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Sameer Rastogi
Vice President, BTL
Sameer’s extensive experience in BTL strategies ensures your brand leaves a lasting impression through impactful activations and consumer engagement.
Shreyansh
Marketing Manager
With a flair for innovative marketing, Shreyansh drives campaigns that maximize engagement and deliver measurable results for your brand.
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Thomas K Pathrose
Graphic Designer
With 12 years of experience, Thomas believes great design can make a difference. Specializing in print, branding, packaging, and social media graphics, he creates work that’s both beautiful and purposeful.
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Manish Patel
User Experince Designer
Bringing a fresh perspective to the team, Manish is dedicated to crafting intuitive and engaging designs that make every user experience seamless and impactful.
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